Grad season is coming up and I need to make new ads. I find I can come up with promotions fairly well but making an ad is more difficult. First you need an eye catching photo, a nice lay out, to the point words or sentences and somewhere to display it. My mother’s day promotion spread fairly well but I think I could have done better.

I’m looking into more ways to share the ad this time and hopefully I’ll get a few more inquiries. Maybe use multiple photos to show different people, styles, etc. That of course will be easier the more photos I take. I have some but I’d like more recently taken ones. Which I suppose is what this whole first year will be; updating the portfolio, growing client base, and getting my name out there.

Here is my mother’s day promo. Wouldn’t mind knowing what you think.






Time to Work it Out

I’ve decided that I need to get back in shape. I’m not a huge fan of my body lately and I don’t think I can encourage ladies (and hopefully soon men) to look their best in front of a camera when I’m uncomfortable holding the camera. I can find a million excuses of why I am out of shape but it doesn’t really matter. I just need to get back into whatever shape I feel best at. I don’t want abs. Honestly, I’d never be able to maintain that so why would I even try? I just want to feel comfortable and happy so that I can help the people I take photos of really shine through the photos.

The view when I go out is making it easier to be active. I took the above photo on my walk tonight. I will not be showing photos from my runs. Oy! So out of shape.



Technical Difficulties 

Well, my internet isn’t working, my computer is dying, my emails are piling up, and my flash isn’t talking to my camera.  If one more thing stops working today I will probably throw it out the window (Great. Now I have that song in my head). 

It’s difficult to work from home in a digital world when nothing seems to be working right. So I’m writing this from my phone while I suntan on the deck because I gave up on putting a full day in at the office. Deep breaths, vitamin C and brain storming. 

It’s actually kind of nice to take a break from sitting at a computer. I’m going to need to make a work schedule for the summer or the beach is going to be mighty tempting.




New gear always looks good. I’d love a new lens, camera body, backdrop, a flash, and tripod. Maybe a different reflector, a flash bracket, battery grip, and a special plate for my tripod.

But the truth is I don’t need all that right now. Perhaps never! My camera works great, I have a reflector, I love my trigger, the world is my backdrop and, well, I do need a plate for my tripod. But my point is it’s not about the gear. It’s not about having all the new stuff or carying around thousands of dollars worth of gear. It’s about what you do with it, the angle you see from and how your eyes see things.

And if you do need something new or something to help you get better photos chances are good that you can get it at the dollar store or really cheap from a local department store. It’s amazing what cardboard and chiffon can do for a photo!

Here’s to running a business on a tight budget!



I took the weekend off and got to meet this amazing man!

Day off guilt

Well, it’s official. I’m sick! And as nice as it is to not have to call in sick it’s really difficult to be at home, with my work so readily available, and not have the ability to do it. My head is foggy, I’m not thinking properly and words – oh my word – words are difficult to find right now. I can’t look at a computer screen, typing this feels like such an effort, and now I’m feeling so guilty for not getting anything done today. 

But, we all get sick, and we all need to take care of ourselves. So, I’m trying to relax, to think about myself instead of the business, and get better! Missing one day is bad but not getting better and missing multiple days would be awful! 
I’m going to stop typing now in hopes that I don’t start talking about things that will embarrass myself. 

Stay healthy folks!


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I have been a dancer for 27 years. The story my parents told me has little 3 year old me wearing my white church shoes and tapping my feet every time I was standing on flooring that made noise. Over the next 15 years I learned tap, jazz, modern, and hip hop. I never took ballet but I worked my butt off to keep up with the girls I was dancing with. They all took ballet and had the technique and knowledge that gets taught earlier in ballet than in jazz.

I became a teacher’s aid around 12 years old and then started teaching classes at 16. In my graduating year I taught dance at two studios in neighbouring towns. When I graduated I couldn’t believe I was done dance. There had to be something more I could do with it. Unfortunately, all I found was teaching. Which was great but it’s not performing. It’s showing others how to do it which was fun but not enough.

In 2012 I moved to Newfoundland and discovered TaDa Entertainment. They have a show every year around Christmas called 15252697_10154657731674564_8393100848913430458_oDivas Do Christmas. I auditioned for the chorus line and got in! With them I learned Irish Step Dancing and Jive but was able to do tap, jazz, lyrical, and even impersonate the Rockettes. Whether doing massive kick lines in mini Santa dresses or dressing up like a stag in a white, head-to-toe unitard it was incredible! I was finally back on the stage dancing.

Unfortunately, I don’t live there any more but my passion for dance continues. I love taking dance photography. Whether it’s onstage or on location it’s absolutely beautiful. I enjoy working with the dancers and allowing them to bring their own style as well as encouraging them to try new things. As a trained dancer I’m able to work closely with them during the photo shoots to make sure they look their best – pointed toes, beautiful turn out, etc. I don’t want any one to be able to look at their photos later and wish they hadn’t sickled their foot or broken their wrist. Dance is such a beautiful art form and we have incredible dancers in our area. I can’t wait to work with them.


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Social Responsibility

I built a Social Responsibility into my business plan and would like to share it with you.
Community is very important to Ashlée Dawn Photography. As we grow as a company we desire to grow with the community. As a small business we are unable to support every charity and fundraiser in the area but we welcome all requests. As a company we strive to provide dependable service to everyone without discrimination of lifestyle or race.

Coldest Night of the Year 2017

Our Mission Statement:

Ashlée Dawn Photography’s mission is to provide a comfortable and trusting environment for you to be yourself and capture lasting memories through photographs.

Coldest Night of the Year 2017

Our Core Values are:

PROFFESSIONALISM – we promise to treat everyone equally providing quality personalized service

APPROACHABILITY – we believe that there is no harm in asking any question

CONVIVIALITY – we want everyone to feel comfortable working with us

CHARITY – we believe in giving back to the community

DEPENDABILITY – we keep our promises and stand by what we say we will do

Coldest Night of the Year 2017

I’m looking forward to building great relationships in the Kootenays.